Tag Archives: UAE

Google Trends about Consumer Insight and Consumer Trend

I was just fooling around with Google trends about consumer insight and consumer trends. And I landed on following questions.

Key questions:

  • Increasing interest coming from India in consumer research and insight
  • Cognos Consumer Insight as the rising trend. Indicating IBM’s lead in analytics, and interest of Business sector in having in-house analytics
  • Why consumer trend as a term is popular only in USA?
  • Advertising and marketing in Britain relies more on consumer insight than the rest of the world?
  • Why UAE didn’t appear in any search worldwide, I was under the impression that research is getting more mainstream here?

 

Interest from India

Interest from India

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Consumer Insight: Sally in Dubai and social media Part 2

In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog

Today I somehow landed on this youtube video of Sally, have a look.

“Sally is a hoax and so could be multiple other bloggers who are shaping consumers’ opinion. Will this effect consumers more than marketers or vice versa” Continue reading

Consumer Insight: Sally in Dubai and social media

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news.  

My first question is, is this blog by a maid in Dubai for real? If it is, then it is time to ask the following questions

  • Depth and breadth of social media in UAE – from face book to blogger, how many do we have? What are the numbers? What are they doing? And how can they be accessed & influenced? I compiled some statistics on social media users in UAE but this needs to be updated and expanded.
  •  Work ethics and social media guidelines – This young lady is the first drop of water, now magnify this to the workforce in UAE. Key Question companies need to ask from themselves is when will I be developing my social media usage guidelines, will I be developing them at all? Example of social media guidelines
  •  This Filipina lady is a lesson in blogging – I think copyblogger should present it as a case study; this blog caught the eye of press despite of poor language, no proper training in headline development etc.

Key questions she has asked

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UAE Trends: Twitter users and their share of voice

I was intrigued by the news that Klout, a startup that helps people measure how influential they are across a variety of social media sites, announced today that it has scored $8.5 million in a round of funding led by Kleiner Perkins.

And I thought why I don’t come up with such ideas, ever?

Anyways, I ran a search to find out the social media influence of multiple twitter users and this is what I found

Twitter Name klout Score Category
Ramkantari 66 Thought leader
thenationaluae 63 Thought leader
Wild Peeta 61 Specialist
PurpleNano 60 Thought leader
EtisalatUAE 60 Thought leader
Dutweets 56 Specialist
Catboy_Dubai 54 Thought leader
Zawya 53 Specialist
CopywriterinUAE 39 Explorer
AMEinfonews 34 Explorer
Mediame 10 Explorer
Consumertrend That is me 🙂 10 Explorer

Analysis:

 The interesting part is Most individuals have scored more than the organizations/corporate tweets. Etisalat and Du have scored almost the same but have different positioning in terms of category.  

Definitions of the categories:

Explorer: You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.

Thought Leader: You are a thought leader in your industry. Your followers rely on you, not only to share the relevant news, but to give your opinion on the issues. People look to you to help them understand the day’s developments. You understand what’s important and what your audience values.

Specialist: You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience

Want to check and analyse your twitter score, go ahead and try klout.

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Consumer Insight: How blackberry ban will affect UAE consumer

The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban

“Blackberry ban in UAE: Good news for Iphone and a bad news for middle class mobile internet surfers”

Here are some statistics which should be considered before understanding the effect of Blackberry ban.

  1. UAE tops Arab world for mobile phone penetration rates, the rate for mobile phone users in the UAE stood at 193.5 percent, followed by Saudi Arabia with a rate of 165.5 percent. (Note: Saudia Arabia has also announced a freeze on blackberry services)
  2. “BlackBerry plans represent a substantial part of that (mobile data); while the operators don’t give exact numbers, Etisalat confirmed to me last week that 15% of its mobile subscribers were on mobile data plans, which include BlackBerry.  It’s so widely used, that of that fifteen percent, BlackBerry comprises the largest single part – as much as 10% of the total mobile subscriber base in the UAE”. Informa Media & Telecoms senior analyst Matthew Reed told Arabian Business

Impact on UAE Consumer

  1. YPEs, business professionals and B2B users are directly affected with the current policy change, as they are the prime target audience for the handset.
  2. Sale of blackberry will drop which will cause an increase in the sales of Iphone. As UAE mobile web surfers have already favored apple Iphone, while Nokia is unable to tap a considerable market share in UAE and in MENA
  3. Telecom operators of other countries might benefit from this step. As telecom operators in other countries continuing to provide such services, users who believe that such services are indispensible to their business or lifestyle may be tempted to use the roaming facilities of such players. “Roaming charges in India are pretty cheap,” said an Indian expatriate in the UAE who currently uses the BlackBerry email service extensively for business purposes. “I am going to get the cheapest Indian SIM card and use it here”
  4. Iphone price is an entry barrier for Blackberry users and thus small scale users will opt for other solutions for wi-fi internet. It can possibly be the wi-fi internet offer of Etisalat.
  5. Mobile commerce and mobile access to social networking sites will be directly affected as these are one of the key activities of mobile internet users.  

 

     

    From Consumer Insights with Ayesha Saeed

Additional readings

  1. Economist report on Blackberry in UAE
  2. Report on mobile usage in UAE   
  3. RIM provides the terms and conditions demanded by TRA to USA, UK & China.
  4. Governments around the world has security concerns on Blackberry
  5. Most people use mobile internet to access social networking sites in USA

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Consumer Insight: UAE dictionary of change

Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.  

Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.

The three big changes that I have identified are

  • Content creation
  • Abu-Dhabi getting traction
  • Increased connectivity

I have uploaded my views on slide-share FYR. Hope you find them useful 

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Consumer insight: Purchase habits of UAE consumer

I have received multiple requests from people who are seeking trends and insights (facts and figures) into UAE consumer. Before we move toward more meaningful insights it is important to know some basic facts, following is the compilation of few basic facts. Hope it will add value to your daily jobs. Continue reading