Tag Archives: Toolkit

How to Create Dramatic Marketing Research Presentations

How to Create Dramatic Marketing Research Presentations

Life is about Drama! Didn’t you notice that, yet?

Everyone, from housewife to your client is craving for the ancient human desperation for meaningful story, unadorned truth, and compelling drama, something that can make them shine. And I am sure you noticed it, right? All studies suggest everyone is seeking appreciation through some value additive that only they could manage.

We are in the business of information. Did you notice that Information is simultaneously too much and not enough? You think I am making this up, right? read more about infobesity and here is some more, and even an infographic (happy)

But let me tell you that Information alone can’t reach the hearts and minds of those who can use your research findings. And hence, they have hired you. Not to show the numbers, but to bring meaning & certainty in what they already know.

How? Numbers are numbers

Clients want to see numbers and that’s why they have hired us. Well, that assumption is not true

Bad Marketing research Presentation

Bad Marketing research Presentation – Dilbert

You can do better than that!

Imagine 50,000 people were waiting. Untold thousands would watch online in the hours and days ahead.

He walked onto the dark stage in faded jeans and running shoes. In his right hand was a simple clicker that moved the images behind him as he spoke.

For two hours, the audience laughed, roared and gasped as the unassuming every day man showed them exactly what they wanted. And then gave it to them, in spades.

Steve Jobs knew it was not about the phone, and it never will be. Tim doesn’t know that.

What Did I learn in Advertising

JWT taught me, that an account planner is a magician. Simon Silvestor (from Team YR) made me believe in our power as insight discoverers (here is one of his great articles)….he mastered the art of bringing life to numb numbers.

Please keep this in mind that You are not a number crunching nerd; you my friend are a charmer.

Stop shying away from it. Start to embrace it; every presentation is like your moment to shine bright like a diamond. The sooner you realize your potential the better.

3 untold principles of awesome presentations

 Cover. Discover. Uncover.

Cover your usual technical stuff here. People expect the usual, give it to them.  But for no more than 5 mins and 2 slides

Discover.  Start with your conclusions, not all conclusions. But conclusions that surprised you. You did discover something awesome during the project, right? Talk about it, with passion

Uncover The Impact of your recommendations, sell it to them. Weave your story; let them feel the pain of the problem and the relief of your solution.  If the problem told is unclear, solution proposed will be a failure. So it all boils down to how you have crafted your story.

And do it with Finesse, at that moment no one knows the truth more than you.

The prerequisites

But before you become a charmer, here is your homework

1.)    During Research brief, understand the confidence of client in decisions that this research will help them to take. (here is an infographic, showing why research fails)

2.)    Understand clients’ fears related to that decision. This fear is the preamble of your solution

3.)    Start your ‘while settling the projector’ moments with those fears to re-instate them in the subconscious.

4.)    Lead the discussion, but don’t decide. Let the client anticipate the slide before it comes. That’s the Art.

Rise and Shine

If you have done the needful and proper homework – The moment lights are out in the meeting room, you will Rise and Shine.

Have a bright sunny day.

By the way, you can always share your thoughts with me.  and if you really want to make my day then don’t forget to subscribe to my blog.

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One Minute Guide to Discover Insights & Create Infographics

I don’t know about everyone else, but mostly it is expected off me to bring data sets and mind blowing presentations in a minute.  Here is a magical wand like tool developed by Google I use for such situations. Use this information as Ice-breakers or just adding a bit of zing – sometimes that really matters.

Google got it right this time. There is so much data around us and Google has access to most of it and its new tools

Gives researchers access to real time view of consumers and what is influencing them at the moment.

I really enjoyed digging through the Google consumer barometer. It’s just awesome. The data is a bit dated, but the way you visualize the data is beautiful.

Believe it or not, I ended up with the following infographic of ‘how internet savvy audience plans their business travel in USA & UAE’, through Google consumer barometer in less than a minute.

Infographic UAE Internet Savvy Business Travel Market

Infographic UAE Internet Savvy Business Travel Market

As per Real time insight finder, one of the tool is Google Correlate but it was disappointing to see that data of UAE (Dubai / Abu Dhabi) and Pakistan is not available. So I don’t have much to add here

The other tool is Google what do you love, absolutely lovely. In less than a minute find out about your competition’s online presence through this. Or you can also find about your boyfriend, upto you.

If you loved the Google tools, I feel you will also like to have a look at the toolkit for killer marketing research presentations. Trust me I know how it feels to churn presentations out day-in and day out that is why I have created formulas for almost everything, even for presentations.

Have a great day. Enjoy the age of visually appealing and interactive data