Who wants to drive corporate decision making through his data? I do. I want to drive organizations decisions in the light of insights.
In my career I have seen ‘numbers’ predicting future like Mad. And I have seen brand managers ignoring numbers like Maaaaaaaad too 🙂
So now that I am a client myself and have dealt with a lot of agencies, here is a simple Grid that I follow to drive key decisions internally. Continue reading
Posted in Customer Insight & Trends, Jobs & Professional skills, Marketing Research, Presentation
Tagged Business Insight, Business Intelligence Analyst, data to decision value chain, Decision Making in marketing research, how to present data, Marketing Research Analysis, Marketing research in Business Strategy, Marketing Research Tools, presentation
We all deliver presentations, sometimes good and sometimes not so good. We all sleep through presentations sometimes on purposes and sometimes unintentional. I have delivered several presentations in my career sometimes as key note speaker, sometimes as a communication planner and sometimes as a researcher. I think, I have some points that I can share with you about presentation Continue reading
Marketing research documents are usually very insightful but rarely used (no offense). Sometimes, they are too detailed or too technical or delayed or something similar.In some cases, client agency relationship is also strained and in some cases internal research processes and budgets are reviewed. And in some cases, nothing happens which in my opinion is worse than even bad consequences. ( have a look at these presentation toolkit)
Following is the flow chart for MR projects which doesn’t end up only in shelves of Research Executives. I was discussing it with my colleagues and was laughing about it, in the given flow chart the success of MR project is only about 1%.
Success of MARCOM is not only meeting research objectives it is actually when a research project is so fiery that branding teams have no choice but to acts on the findings.
Posted in Global, Jobs & Professional skills, Marketing Research
Tagged data to decision value chain, data visualization, Future of Marketing research, how to present data, infographic, Marketing Research Analysis, Marketing research analyst, marketing research career, Marketing research presentation
I stumbled upon a poem recently (jawab-e-shikwa by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t?
Consumer Insight Manager or a Magician
Posted in Global, Jobs & Professional skills, Marketing Research, Random Thoughts
Tagged consumer insight, data visualization, how to present data, Insight, Marketing Research, Marketing research analyst, marketing research career, marketing research job