Tag Archives: data visualization

One Minute Guide to Discover Insights & Create Infographics

I don’t know about everyone else, but mostly it is expected off me to bring data sets and mind blowing presentations in a minute.  Here is a magical wand like tool developed by Google I use for such situations. Use this information as Ice-breakers or just adding a bit of zing – sometimes that really matters.

Google got it right this time. There is so much data around us and Google has access to most of it and its new tools

Gives researchers access to real time view of consumers and what is influencing them at the moment.

I really enjoyed digging through the Google consumer barometer. It’s just awesome. The data is a bit dated, but the way you visualize the data is beautiful.

Believe it or not, I ended up with the following infographic of ‘how internet savvy audience plans their business travel in USA & UAE’, through Google consumer barometer in less than a minute.

Infographic UAE Internet Savvy Business Travel Market

Infographic UAE Internet Savvy Business Travel Market

As per Real time insight finder, one of the tool is Google Correlate but it was disappointing to see that data of UAE (Dubai / Abu Dhabi) and Pakistan is not available. So I don’t have much to add here

The other tool is Google what do you love, absolutely lovely. In less than a minute find out about your competition’s online presence through this. Or you can also find about your boyfriend, upto you.

If you loved the Google tools, I feel you will also like to have a look at the toolkit for killer marketing research presentations. Trust me I know how it feels to churn presentations out day-in and day out that is why I have created formulas for almost everything, even for presentations.

Have a great day. Enjoy the age of visually appealing and interactive data

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ESRI – GIS Conference Abu Dhabi 2012

Sometimes, very rarely, you feel great about Your choice of profession. Today is one of that for me.

I am currently attending an ESRI conference on GIS maps and how to integrate the data sets coming from user interaction, system administration etc for data driven decision making.

What has pleasantly surprised me is the interest of diversified set of audience ( CEOs, analysts, engineers, system administrator). And also the fact that public sector in Middle East is actually one of the key players who is using data sets. Don’t get me wrong, when I say GIS I not only mean Urban Planning etc. I also mean statistics Center and how are they using GIS. That’s what I think is cutting edge.

Looking at some of the technologies and software displayed here, it is not hard to say that very soon in Abu Dhabi’s public sector GIS maps will be one of the most common data visualization tool.

Some mouthwatering tools for you

Abu Dhabi Geoportal tool
http://www.esri.com/software/arcgis/arcgis10

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Data visualization future in Marketing Research

I started today with the typical Monday blues. (for those who don’t know, in Dubai we work on Sundays’)

Reports, tables, data sets started to pile up in my inbox and the brain just refused to work. So I went online and surfed through some of my favorite blogs & websites and landed on the results of WPPed Cream. And there is when I found something which can make your weekend a little brighter.

TNS Digital Life is the winner in the WPPed Cream, Consumer Insight section. I strongly recommend that you have a look at it, you might be pleasantly surprised with the data visualization and cross country comparisons.

Infographic – TNS Digital life UAE-Singapore

The second thing I observed that Kantar has a Creative Director….! Aziz Cami. I am delighted to know that Research companies have finally realized the importance of data visualization and presentation and this is a warmly welcomed move by Kantar. I hope others will soon follow. This indicates that in future, we expect to have a creative division in Agencies’ looking after syndicated data.  Finally. Continue reading

Toolkit for Killer marketing research presentations

We all deliver presentations, sometimes good and sometimes not so good. We all sleep through presentations sometimes on purposes and sometimes unintentional. I have delivered several presentations in my career sometimes as key note speaker, sometimes as a communication planner and sometimes as a researcher. I think, I have some points that I can share with you about presentation Continue reading

6 Ways to Ensure Marketing Research project becomes a show-stopper

Marketing research documents are usually very insightful but rarely used (no offense). Sometimes, they are too detailed or too technical or delayed or something similar.In some cases, client agency relationship is also strained and in some cases internal research processes and budgets are reviewed. And in some cases, nothing happens which in my opinion is worse than even bad consequences. ( have a look at these presentation toolkit)

Following is the flow chart for MR projects which doesn’t end up only in shelves of Research Executives. I was discussing it with my colleagues and was laughing about it, in the given flow chart the success of MR project is only about 1%.

Success of MARCOM is not only meeting research objectives it is actually when a research project is so fiery that branding teams have no choice but to acts on the findings.

Flow Chart of When Marketing Research is more than a paper

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Future of Marketing Research

Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will happen in Marketing research:- Continue reading

Why poets, artists, movie makers manage to find the timeless insight and consumer insight managers can’t?

I stumbled upon a poem recently (jawab-e-shikwa  by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t?

Consumer Insight Manager or a Magician

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