Turn Data into Decisions through this Simple Decision Making Grid

Who wants to drive corporate decision making through his data? I do. I want to drive organizations decisions in the light of insights.

In my career I have seen ‘numbers’ predicting future like Mad. And I have seen brand managers ignoring numbers like Maaaaaaaad too 🙂

So now that I am a client myself and have dealt with a lot of agencies, here is a simple Grid that I follow to drive key decisions internally. 

Here is the Presentation

And following are some useful jpegs of the presentation

Drive Decisions Through marketing Research

Drive Decisions Through marketing Research

Why Marketing Research Fails

Why Marketing Research Fails

Marketing Research - Focus

Marketing Research – Focus

Sell Decisions not Technique in MR

Sell Decisions not Technique in MR

Corporate Decision Making

Corporate Decision Making – and an attractive distraction

Decision Making in Organizations

The Decision Making Grid

Low Knowledge and Low Consensus

High Knowledge, High Consensus

High Knowledge, High Consensus

Low Knowledge, High Consensus

Low Knowledge, High Consensus

High Knowledge, Low Consensus

High Knowledge, Low Consensus

Here is how I tackle them at work, I suggest you try it once to see how it goes.

Decision Making Scenarios How To Tackle in Marketing Research Presentation
Low Knowledge, Low Consensus (Confused Client) This clients/user is not sure about the research problem, neither about the solution
How To Tackle:

Discuss Impact of top three decisions

Give Details, details and details about the top options

Conduct a mini survey in meeting about the possible decision before and after your presentation  – See if there is knowledge about the product

Now after knowledge there might be disagreement to Goal Consensus.High Knowledge, high Consensus (Over Confident Client)This clients/user knows what he wants to do. They might have additional budget. So consider this as a bonus to achieve your targets

How To Tackle:

Understand why they are so sure about the decision, and suggest the same

If your findings suggest, that this decision is incorrect. Then refer to any of the top three slides based on your situation assessmentLow Knowledge, High Consensus (Hypothesis Available)The client knows a little about the impact of the Decision, but have an internal consensus about it

How To Tackle:

Discuss their hypothesis. Discuss its impact, and rationalize the way forward

If you are hypothesis testing proves hypothesis is invalid. Suggest the alternate. Rationalize

This might lead to less consensus on the decision. Refer to the Absence of Direction slide [Optional]

Conduct a mini survey in meeting about the possible decision before and after your presentation – See if there is consensusHigh Knowledge, Low Consensus (Absence of Direction)The client have too many or too less decision makers hence there is an absence of direction

How To Tackle:

Provide a Clear Decision

Rationalize

Ask Questions before presentation investigating about points of difference. Elaborate those in the discussions

Conduct a mini survey in meeting about the possible decision before and after your presentation – See if there is consensus

Now that did take a lot of words to write, but give it a shot its worth it.

And by the way, you can always subscribe to the RSS Feed too.

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