Ramadan is coming, you must be working on your Ramadan Campaign. Here are some tips for those marketers who plan to differentiate while trying to reach to Muslim market.
What is worth mentioning here is that Brand Communication has learnt to ride on the waves of uneasy insights and relate to the consumer. But somehow, all of those learning fail to affect the way we produce Ramadan Campaigns.
This presentation brings out Insights into the Muslim World that waiting to be tapped. Please don’t waste your time reading it any further if you don’t plan to differentiate.