The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them.
This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester
Rule 1: Think Zeitgest – UAE has startled the world through its development and growth, brands should capitalize that
Rule 2: Think Trial – UAE is a paradise of retail outlets, think trial to all the young audience and the expats that have recently arrived
Rule 3: Think Visual – When 208 nationalities combine speaking multiple languages, the language of your brand should be visual
Rule 4: Think Youthquake – UAE population has an average age of 27, you should connect to the young & rising.
Rule 5: Think Small – UAE is getting green, your brand should be saving on paper and all avoidable wastes because you love environment
Rule 6: Think Print – The media in UAE is print, followed by digital. Think visual, body copy and go crazy
Rule 7: Think Fast – People are on the move, fads are coming and going and where the hell is your brand? Move fast because if you will not your competition will
Rule 8: Think Cultural Neutrality – So many cultures, so many languages but one dream — Dubai Dream
Rule 9: Think Kiasu – Ambition charges UAE population & your brand should fuel it
Rule 10: Think Mobile 200% penetration rate of mobiles asks brand to evolve through modern technology
Brand Mantra: In UAE brand should capture human imagination, and should capture it faster than human imagination