Consumer Insight Manger vs. Research Manager, what is the difference?

I was looking at job boards and questioning myself as to what is the difference between a consumer insight manager and a research manager? Is it more than just a buzz word?

For last so many years I have been juggling with the jobs that handled data. I have been a researcher, a strategic communication planner, and a strategist. Following is my take on jobs as consumer insight manager vs. research manager.

 

Consumer Insight Manager

Research Manager

Qualification

Understanding of research

Understanding of research

Deliverable

Strategic Input (Consultancy)

Research Study (Tool)

Activities & Tasks

Commission researches

Manage clients

Analyze data & its impact on strategic initiative /product /brand / marketing

Manage projects

Negotiate results driven action points with action owners

Analyse results

Understand the impact of actions on consumer

Manage data

Predict trends & align priorities

Improve research methods and techniques

Inspire insight driven innovation

 

Some Examples

A consumer insight manager’s output would be

A research manager’s output would be

JWT intelligence

Brand z

Dictionary of change

Television audience measurement

Experience

Should Understand strategic planning

Should understand the tools & techniques

Should understand basics of project management

Should understand basics of project management

Should understand MR

Should understand MR

Should be capable of combining research & gut

Should be capable of translating research briefs in to profitable research projects

Average Salary (UK)

GBP 53,500 p.a

GBP 40,000 p.a.

 

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2 responses to “Consumer Insight Manger vs. Research Manager, what is the difference?

  1. Mohammad Farooq

    Can a Consumer insight manager do the role of a Research Manager concurrently or are they two different posts totally? The salary figure interests me its more than what Accountants earn in the UK with decent work experience!

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