Consumer Insight: UAE dictionary of change

Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.  

Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.

The three big changes that I have identified are

  • Content creation
  • Abu-Dhabi getting traction
  • Increased connectivity

I have uploaded my views on slide-share FYR. Hope you find them useful 

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