I am as of now conducting an experiment i.e. analyzing the popular brands of UAE in the light of Social media. And when I started working on that I stumbled upon some interesting facts about UAE internet landscape.
Following are the facts that you should know about UAE digital landscape
- UAE is the top ranking Arab state in terms of e-readiness
- UAEs Per capita income is $54,430 in year 2008
- In total people from 208 nationalities are living in UAE
- Population of the UAE in 2009 stands at 6,000,0000 of which 20.1 per cent were Emiratis according to 2005 census
- 3 out of 5 people in UAE have an internet access
- More than 40% of UAE internet users are female, that implies almost all women in UAE have internet access
- E-commerce in UAE to hit $36bn by 2010 This is bigger than the whole economy of Lebanon
- 1 in every 6 resident of UAE has a facebook account, in total there are 840,000 Facebook users in UAE
- Youtube is the third most visited website in UAE after Google and Yahoo
- Some of the top community sites of UAE in order of popularity are Facebook, Maktoob, Blogger, Friendster, UAE women network
- There are only 5000 twitterers in UAE, growing at 300% per quarter. This means by the end of 2010 we will have 1,200,000 twitterers
- UAE is a world leader in terms of mobile lines per person, with almost 2 phones lines per person
- There were 1.5 million 3G handsets in UAE in 2008
- 78% of mobile users in UAE use some form of mobile music service
- The average lifespan of a mobile handset in the UAE is 2 years, compared with a global average of three years
- UAE is top Arab state in the web-measure index which assesses the extent to which governments are providing e-government policies, applications and tools, and the 12th in the world.
Here is the fact-sheet in presentation format
Here is the compilation in basic video format (help me make an interesting video, my skills on this front are very basic)
What does this mean?
Usually, in this section of my article I try to answer the questions from marketing, public sector and agency perspective. But today I am going to leave you with questions instead of my opinions
– Is your organization, your employees, your backup system ready for e-savvy and mobile addicted audience?
– Are you as a marketer ready for active listening?
– Have you developed a strategy to cope with the technology challenge that is on our way?
Enjoy the Change – Ayesha