Consumer Trends – UAE digital landscape

I am as of now conducting an experiment i.e. analyzing the popular brands of UAE in the light of Social media. And when I started working on that I stumbled upon some interesting facts about UAE internet landscape.

Following are the facts that you should know about UAE digital landscape

  1. UAE is the top ranking Arab state in terms of e-readiness
  2. UAEs Per capita income is $54,430 in year 2008
  3. In total people from 208 nationalities are living in UAE
  4. Population of the UAE in 2009 stands at 6,000,0000 of which 20.1 per cent were Emiratis according to 2005 census
  5. 3 out of 5 people in UAE  have an internet access
  6. More than 40% of UAE internet users are female, that implies almost all women in UAE have internet access
  7. E-commerce in UAE to hit $36bn by 2010 This is bigger than the whole economy of Lebanon
  8. 1 in every 6 resident of UAE has a facebook account, in total there are 840,000 Facebook users in UAE
  9. Youtube is the third most visited website in UAE after Google and Yahoo
  10. Some of the top community sites of UAE in order of popularity are Facebook, Maktoob, Blogger, Friendster, UAE women network
  11. There are only 5000 twitterers in UAE, growing at 300% per quarter. This means by the end of 2010 we will have 1,200,000 twitterers
  12. UAE is a world leader in terms of mobile lines per person, with almost 2 phones lines per person
  13. There were 1.5 million 3G handsets in UAE in 2008
  14. 78% of mobile users in UAE use some form of mobile music service
  15. The average lifespan of a mobile handset in the UAE is 2 years, compared with a global average of three years
  16. UAE is top Arab state in the web-measure index which assesses the extent to which governments are providing e-government policies, applications and tools, and the 12th in the world.

Here is the fact-sheet in presentation format

Here is the compilation in basic video format (help me make an interesting video, my skills on this front are very basic)


What does this mean?

Usually, in this section of my article I try to answer the questions from marketing, public sector and agency perspective. But today I am going to leave you with questions instead of my opinions

–      Is your organization, your employees, your backup system ready for e-savvy and mobile addicted audience?

–      Are you as a marketer ready for active listening?

–      Have you developed a strategy to cope with the technology challenge that is on our way?

Enjoy the Change – Ayesha

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13 responses to “Consumer Trends – UAE digital landscape

  1. Pingback: Twitter Trackbacks for Consumer Trends – UAE digital landscape « Consumer Insights with Ayesha Saeed [] on

  2. Interesting facts!
    Do you have any study for Saudi Arabia

    • As of now, no I dont have Saudi Data. I gathered the UAE data from multiple sources as well. But later on maybe if will compile Saudi data i will let you know. Thanks for sharing your comments

  3. Pingback: Consumer Trends – UAE digital landscape « Consumer Insights with … | Land scape lighting live today.

  4. Pingback: uberVU - social comments

  5. Pingback: Success elements for Social Media Companies in UAE « Consumer Insights with Ayesha Saeed

  6. Hi….thats really nice fact sheet but wat about credibility. I mean actually if you can let us know the source and make more clear about authenticity of the data, i would like to use this data for one of my academic study. Thanks !!

  7. Pingback: Public Engagement in Public Sector « Consumer Insights with Ayesha Saeed

  8. Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!

  9. You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material

  10. I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

  11. Pingback: Public Sector Insight: Public Engagement in Public Sector | Customer Trend Log

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